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Friday, July 1, 2011

What’s happening with mobile applications - and exactly what makes a good app?

In The Fonecast podcast feature this week we’re looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

2ergo has recently been in the news because it developed an application for Pizza Express that lets customers pay their restaurant bill from their phone. It’s also the company providing the technology behind Orange Wednesdays and a number of other online services.

madvertise is a mobile advertising company that’s based in Germany but has recently opened offices in a number of other countries, including the UK. Its KatAPPult service guarantees to get mobile applications into the top 25 of the relevant app store rankings within 48 hours.

Download this week’s show from iTunes... or listen to the podcast by using the audio player on our website.

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Author: The Fonecast
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