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Wednesday, July 6, 2011

Three UK loses another ad claim against giffgaff

In January the Advertising Standards Authority upheld complaints against a Three UK leaflet that claimed “No other network gives you more for £10.”

UK MVNO giffgaff and members of the public had contacted the ASA because giffgaff’s £10 package offered a better deal.

Now another complaint has been upheld by the ASA against Three. This one referred to a similar ad on the Three website; the headline said “No other network gives you more for £10” while additional text read “See the table below to find out how we compare to these other high-street operators”.

In its defence, Three claimed that giffgaff was not an “operator” but a mobile virtual network operator with no infrastructure and no high street presence.

The ASA ruled that the advertisement was misleading and must not be used again. In upholding the complaint, the ASA said the headline “No other network gives you more for £10” implied the comparison was with all mobile service providers. It also noted that Three had compared its prices with the Tesco, Virgin and Asda MVNOs while excluding giffgaff.

[ASA adjudication]

We spoke to Heather Taylor from giffgaff in our podcast on 28th January 2011. Click here to listen using the audio player on our website, find the podcast via iTunes or download the MP3 directly.
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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 1351

Tags: advertising legal three giffgaff

3 comments on article "Three UK loses another ad claim against giffgaff"

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James Brown

7/12/2011 4:49 PM

Would have thought they would have learned the first time...


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nutellajunkie

1/14/2012 8:30 PM

ah its always good to read old news from something Im involved with..

:twosup: THREE! :P


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Aj

3/15/2012 2:55 PM

Hello,to every one...... after the opening giffgaff pages ,u can see,,many sections,,answerss.,i have raly fillings,all those questions,answers,doing giffgaff themself...so complanes from peaple are made it by their ,,filters,,,if any setting,,from this company which they recomending is wrong,so somethinks is't right....But,i hope they are building up their company{giffgaff},so let them time to build it...how long ,,,?

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