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Sunday, August 14, 2011

2ergo offers a simple way to create targeted mobile marketing campaigns

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses. It’s called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

The service uses 2ergo’s database of ten million opted-in mobile phone users from the UK. This contains age, interests and location information along with data from the users’ mobile behaviour and transactions.

As a result, campaigns can be created in days - and without participating companies needing to make any major investment in infrastructure.

John Stevens, group managing director of 2ergo, said “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

To launch the new service, 2ergo has created a set of tips for marketers who want to launch an effective and targeted mobile campaign. The guide can be downloaded from http://mailshot.2ergo.com/acquisitionguide

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Author: The Fonecast
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Categories: Applications, NewsNumber of views: 876

Tags: advertisingukmarketing2ergo

1 comments on article "2ergo offers a simple way to create targeted mobile marketing campaigns"

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Noelle

8/16/2011 9:05 PM

This is interesting. The most important part of a mobile campaign is to get your customers to opt-in to YOUR database. Not to send messages to a random opt in list.

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