News Articles

Tuesday, August 16, 2011

Prepay mobile phone users spend almost two weeks a year browsing retail websites

UK customers with ‘pay as you go’ mobile phones spend an average of 13 days a year browsing retail sites on their mobile devices. The figure comes from a new survey commissioned by mobile marketing provider Velti.

It means that prepay mobile users are spending over a third longer browsing mobile retail sites than their ‘pay monthly’ counterparts, who just average eight days a year.

However, 47% of all consumers said they believed that high street retailers weren’t doing a good enough job where mobile is concerned.

Kelaine Olvera, Director of Marketing across Europe at Velti, said “We commissioned this survey to examine how consumers are using their mobile devices when it comes to retail. While some of the results were reasonably predictable, many others demonstrated just how far consumers are ahead of retailers when it comes to mobile. Pay-As-You-Go users, arguably a demographic often disregarded by retailers, are spending almost two weeks a year browsing retail sites, which is a phenomenal amount of time. It wouldn’t take much further engagement from a retailer’s point of view to convert them from browsers into customers. At Velti, this is exactly the kind of work we’ve been doing with brands across the globe, helping to increase engagement with their existing and potential new customers in order to help drive revenues and brand loyalty.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 594

Tags: ukresearchinternettariff

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement