Tru (formerly Truphone), the UK-based ‘global mobile network’, has appointed Steven Robertson as the company’s new Chief Executive Officer. He replaces Geraldine Wilson, who stepped down last week. Mr Robertson was CEO of Openreach until April this year and had previously been Managing Director of BT Wholesale Operations.
In a statement, he said “These are exciting times for Tru, I’m looking forward to helping the company realise its vision of becoming the world’s first truly global mobile network. The current state of the voice and data roaming market is untenable. People who live and work internationally expect to stay connected. Right now the costs of staying in touch are so high that most users simply turn off their handsets abroad – it’s clear the market isn’t working. Tru has the potential to turn the market on its head, building a new type of network that spans multi-country borders and eliminates roaming as we understand it today. It’s going to be an enormous operational challenge, I already know some of the executive team and it’s a talented group of people - I’m absolutely confident we can deliver on the tasks ahead of us – but there’s a lot of work to do.”