New research from In-Stat in the USA reveals that 50% of tablet owners are viewing feature-length movies and TV shows on their devices. Overall, 86% of smartphone and tablet owners are viewing some kind of video on their devices.
Keith Nissen, Research Director at In-Stat, said “Tablets, in particular, have become a primary video device, both inside and outside the home. By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
The research also predicts that the number of ‘frequent’ mobile video users will more than triple over the next five years.