News Articles

Thursday, September 8, 2011

Complaints upheld against Phones 4U ’Winking Jesus’ ad

The Advertising Standards Authority has upheld complaints made about a Phones 4U press advertisement. Jesus Christ was depicted in the ad, pointing a finger with one hand and displaying a thumbs-up sign with the other. A headline referred to ‘Miraculous deals’.

Phones 4U said it had intended the ad to be “a light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend”. However, it later withdrew the ad when it realised it was causing offence.

The ASA said it appreciated that Phones 4 U had not intended to cause any offence but considered that the image and its timing gave the impression that the ads were mocking Christian beliefs. Phones 4U has said it does not intend to run any similar advertisements.

[ASA adjudication]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 1293

Tags: advertisingukphones 4u

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement