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Saturday, September 10, 2011

O2 More now has six million ad-friendly customers

O2 More, the personalised mobile marketing service operated by O2 Media, now has six million customers. It’s reached the figure just six months after passing the two million mark. The company also notes that 93% of people open its messages within five minutes of receiving them.

O2 More delivers personalised and targeted advertising campaigns by matching preference information given by customers with phone usage and location data held by O2.

Shaun Gregory, managing director at O2 Media, said “O2 More continues to lead the market and our growing audience of over six million reflects the appetite of consumers, alongside the shift to ‘permission based marketing’. Marketers are getting smarter at understanding the capabilities that mobile offers and O2 More is becoming the pivotal channel in the UK for talking to customers on a personal level. The biggest challenge for brands is to create a direct conversation with consumers, and drive engagement through relevancy. It’s on this premise that O2 More was created, and the fact we’ve broken through six million within two years is further validation that consumer attitudes are changing and there is a willingness to interact and engage. It is now a ‘must buy’ for anyone that’s serious about mobile advertising.”

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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 842

Tags: advertising o2 uk location marketing

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