News Articles

Monday, September 19, 2011

UK brands trial ads that use Google Goggles

The Google Goggles visual search application is being used for the first time in the UK by French Connection, Garnier, Sony Music and Samsung as part of their poster advertising. Customers that activate Google Goggles and point their smartphone at the posters will receive additional content via the internet.

CBS Outdoor is responsible for the advertising placement, which will see Sony Music and French Connection ads appearing this week in the Westfield Stratford City and Westfield London shopping centres. Campaigns by L’Oréal’s Garnier and Samsung will follow in October.

[Source: MarketingMagazine.co.uk]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 738

Tags: advertisinguksamsunggooglesearch

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«June 2017»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement