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Tuesday, September 27, 2011

Three UK extends ’all you can eat’ data to all smartphone contract customers

Three.co.ukThree UK is extending its ‘all you can eat’ data deal to all smartphone customers with a ‘pay monthly’ contract. The option, which was launched last December on a single tariff, will cost an extra £3 per month and will be available from 7th October 2011.

Last month, the average Three UK customer with an iPhone 4 was using almost 1.2GB of data per month - more than double the 488MB that an average customer used in February. In addition, more than 98% of upgrading Three customers now choose a smartphone.

Thomas Malleschitz, marketing director at Three UK, said “The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we’re opening up all-you-can-eat to everyone else, starting from as little as £18 per month. Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don’t have to worry, they can have that peace of mind for the long term on a contract of their choice.”

[Three UK blog]

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