Manhattan Research has found that 26% of adults in the USA have used their mobile phones for health information or health-related tools in the past 12 months. Its new Cybercitizen Health U.S. 2011 study, which surveyed over eight thousand adults, shows that the ‘mobile health population’ has more than doubled in the last 12 months. In 2010, just 12% of consumers conducted health activities on their mobile phones.
Monique Levy, Vice President of Research at Manhattan Research, said “Growth in mobile health is impressive, but still in line with our and several health stakeholders’ expectations. The interesting part is when, how and from where mobile phones are being used. Getting these details will impact the success of mobile investments in 2011 and 2012.”
Searching for health news and information was the most common mobile health behaviour.