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Friday, October 21, 2011

O2 starts branding beta applications as ’1st Edition’ products

Telefónica UK has announced a new brand for beta versions of mobile apps. Some new O2 products will be branded as ‘1st Edition’, indicating that the company is looking for feedback from customers before the application is launched. The first app badged as 1st Edition will be the new O2 Connect VoIP service.

Ronan Dunne, CEO of Telefonica UK, said “Customers today expect and enjoy being able to be part of a live dialogue to help improve products ‘on the go’. 1st Edition presents an opportunity to ignite conversations with our customers and enable them to shape our products and services through hands-on feedback. It will also be a key business driver for innovation and help increase our speed to market in an increasingly crowded marketplace.”

1st Edition branded applications will be available from the major app stores.

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Author: The Fonecast
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