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Sunday, October 23, 2011

Three UK starts promoting itself as the UK’s fastest growing mobile network

Three UK has launched a TV advertising campaign that promotes the company as being the UK’s fastest growing network. Two TV ads created by Wieden + Kennedy will be supported by press, print, digital, radio and poster ads during the next few weeks.

Thomas Malleschitz, marketing director at Three UK, said “Our upgraded network and the promise of all-you-can-eat data have made Three the UK’s fastest growing network. We’ve hand-picked the best range of smartphones so they now make up 98% of our sales, the campaign brings to life how people are joining Three to make the most of them.”

The claim of being the ‘fastest growing’ mobile network in the UK is based on figures from Ofcom’s 2011 Market Report but excludes virtual mobile networks. Three UK had the highest subscriber growth rate in 2010, growing at 12.4% to reach an estimated 5.6 million users by the end of the year.

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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 915

Tags: advertisingukthree

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