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Tuesday, October 25, 2011

Bluetooth introduces ’Smart’ branding for low-power devices

The Bluetooth Special Interest Group is adding two new brand extensions to its logo: the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Both refer to compatibility with version 4.0 of Bluetooth, which supports low-power peripherals.

Bluetooth Smart Ready devices are mobile phones, tablets, PCs and TVs that have a Bluetooth v4.0 dual-mode radio, enabling them to connect to conventional and low-power accessories. Bluetooth Smart devices are low-power sensor-type devices - such as heart-rate monitors or pedometers  - that run on button-type batteries.

Michael Foley, Ph.D., executive director of the Bluetooth SIG, said “Here’s the truth of the matter: Bluetooth Smart and Smart Ready devices will revolutionize the way we collect, share and use information. In order to ensure consumers know what these extraordinary devices have to offer, we created the Bluetooth Smart and Smart Ready marks. These new logos will help consumers manage compatibility, and encourage manufacturers to build their best Bluetooth devices yet.”

The Apple iPhone 4S is one of the first mobile devices to use Bluetooth 4.0.

Bluetooth SIG Smart Devices compatibility

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Author: The Fonecast
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Categories: Handsets and manufacturers, NewsNumber of views: 917

Tags: accessoriesbluetoothiphone

1 comments on article "Bluetooth introduces 'Smart' branding for low-power devices"

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Brand Consultants

10/25/2011 1:37 PM

Good looking logo, clearly differentiates Bluetooth Smart from the "heavy" version but clearly retains the Bluetooth brand. Good work!

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