Telefonica UK has appointed Claire Valoti as Managing Director of its O2 Media business with effect from January 2012. She’s taking over from Shaun Gregory, the ex-Blyk CEO who joined the company in February 2009.
O2 Media delivers personalised targeted messaging to customers and is responsible for the O2 More loyalty scheme, which has over six million customers.
Claire Valoti said “Mobile is such an exciting development in the marketing world right now; I am excited to be joining O2 Media who are at the forefront of driving this innovation. They truly know their audience and understand that mobile marketing has to add value. It needs to drive attention and engagement to the customer and the brands they partner with.”
Ms Valoti comes from media company Mindshare and is also co-chair of the Mobile Marketing Association for the UK. Her predecessor at O2 Media, Shaun Gregory, recently moved to a new role in Telefónica Digital.