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Wednesday, November 23, 2011

UK mobile penetration expected to exceed 150 per cent by 2016

The latest report from Pyramid Research says smartphones are expected to account for 90.8% of all handsets sold in the UK by 2016, driving the demand for mobile data.

Data card adoption and an uptake in machine-to-machine services are predicted to see mobile penetration in the UK reach 152.8% (98 million subscriptions) by the end of the next five years.

Olena Kaplan, Associate Analyst at Pyramid Research, said “The growing demand for simultaneous data access by multiple devices, which will be met by 4G technology following the 4G license auction in 2012, will result in mobile data service revenue reaching £7.7 billion by 2016.”

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