The Mobile Marketing Association has released a revised version of its mobile advertising guidelines. It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.
These new guidelines were created with help from both the ‘sales’ and ‘buyer’ sides of the ad business.
Greg Stuart, CEO of MMA Global, said “The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace. By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere.”
[Proposed Universal Mobile Ad Package (pdf)]