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Thursday, December 29, 2011

Over 300 million people access Facebook via a mobile app

FacebookThe number of active users who access Facebook every month via a mobile application has just passed 300 million, according to Benedict Evans from research company Enders Analysis.

He notes that Facebook announced 350 million mobile users in total a few months ago, from an overall total of 800 million users. At that point, Benedict says there were around 250 million monthly active users of mobile apps, which meant 70% of mobile users were accessing Facebook via apps.

Around half of all Apple iOS and Android users are thought to have installed the Facebook app, along with 70% of active BlackBerry users.

[Source: ben-evans.com]

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