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Monday, January 16, 2012

Amscreen digital advertising signs get Vodafone M2M SIM cards

Last year we reported that Clear Channel was building NFC mobile technology into its digital poster sites. Now comes news of another mobile-enabled advertising initiative.

UK digital media network Amscreen has announced a ‘machine-to-machine’ deal that will see Vodafone SIM cards built in to every one of Amscreen’s electronic signs across Europe.

It follows Amscreen’s agreement to expand its BP forecourt signs into European petrol stations last July.

Simon Sugar, CEO of Amscreen, said “We are really pleased that we’ve secured a deal with Vodafone. This universal agreement will help accelerate our expansion plans and will ensure 100% coverage and compliance for our network partners and our pan European advertisers. This extension of our partnership with Vodafone has come at the perfect time as Amscreen continues to grow globally.”

Amscreen currently provides digital advertising on 3,500 sites across the UK for clients such as BP, Shell and WH Smith.

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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 1286

Tags: advertisingukvodafoneeuropem2mamscreen

1 comments on article "Amscreen digital advertising signs get Vodafone M2M SIM cards"

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Sam Mathew

3/29/2012 10:53 AM

Digital advertising is considered to be more effective than an normal advertising boards. People usually do not pay attention to every advertising signs, that is why digital advertising signs came into existence, which work like an attention grabber. People are more tend to pay more attention to digital advertising. Digital advertising is more like electronic signs.

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