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Tuesday, January 17, 2012

New JCB mobile phone launched in partnership with Motorola Mobility

Motorola Defy+ JCB editionConstruction equipment manufacturer JCB has its name on a new limited edition smartphone from Motorola Mobility UK. The Motorola DEFY+ JCB Edition takes the standard ‘life-proof’ DEFY+ and puts it inside a protective sleeve. It also comes pre-loaded with bespoke JCB applications including a spirit level, theodolite, decibel meter and recorder, torch, unit converter, calculator and DIY store locator. In addition, it’s supplied with a car charger that has an extra-long curly cable.

Victoria McManus, UK marketing director for Motorola Mobility, said “We’re thrilled to be working with JCB on this bespoke Motorola DEFY+ device. The unique protective sleeve will pull on JCB’s years of expertise in the construction industry to help us reach a new audience who we know are in need of a life and work proof handset.”

The new JCB phone is markedly different from the original 2007 JCB Toughphone, which was a rugged mobile phone also sold as the Sonim XP1.

Motorola’s DEFY+ runs Android v2.3 on a 1GHz processor. It was originally launched in September last year as a smartphone that’s water resistant, scratch resistant and dust proof.

Available now, the Motorola JCB-branded handset is being sold SIM-free at a retail price of £269.99.

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Author: The Fonecast
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