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Friday, January 27, 2012

Apple takes smartphone crown for Q4, Samsung on top for 2011 total

Research from Strategy Analytics says global smartphone shipments were up almost 54% year-on-year to a record 155 million units in the fourth quarter of 2011. Apple overtook Samsung in Q4 2011 with 24% market share, making it the world’s largest smartphone supplier for the quarter.

Neil Mawston, Executive Director at Strategy Analytics, said “While Apple took the top spot in smartphones on a quarterly basis, Samsung became the market leader in annual terms for the first time with 20 percent global share during 2011. With global smartphone shipments nearing half a billion units in 2011, Samsung is now well positioned alongside Apple in a two-horse race at the forefront of one of the world’s largest and most valuable consumer electronics markets.”

Apple was in second place overall with 19% of the smartphone market, while third placed Nokia’s share of the smartphone market had halved from 33% in 2010 to below 16% in 2011.

Global smartphone vendor shipments

(Millions of units) Q4 2010 Total 2010 Q4 2011 Total 2011
Samsung 10.7 23.9 36.5 97.4
Apple 16.2 47.5 37.0 93.0
Nokia 28.3 100.1 19.6 77.3
Others 45.6 128.9 61.9 220.8
Total 100.7 299.5 155.0 488.5

[Full report]

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Author: The Fonecast
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