Everything Everywhere has announced it’ll be running multi-million pound marketing campaigns for the T-Mobile and Orange brands from this week. Each is expected to run throughout 2012, demonstrating the differences between the brands. T-Mobile will be positioned as a brand for value, with Orange as a brand that gives customers more.
The T-Mobile campaign will have a ‘What Britain Loves’ theme, while the Orange campaign introduces a team of ninjas that represent the ‘invisible’ benefits of the Orange network. Both will have their TV debut on Saturday.
Spencer McHugh, Director of Brand at Everything Everywhere, said “We are extremely proud and privileged to be running two of Britain’s most famous brands - T-Mobile standing for brilliant value for money, and Orange showing it goes the extra mile to offer customers more. Our assault on the market is underpinned by ensuring our two campaigns are distinct, and relate directly to the needs of the two customer bases.”