O2 UK has extended its partnership with the Rugby Football Union for four more years. It’s been sponsoring the RFU and England Rugby since the game turned professional in 1995.
As part of the new agreement, O2 will extend its Priority service to give customers priority access to tickets for England matches at Twickenham stadium.
Ronan Dunne, CEO of Telefónica UK, said “We’ve been a proud sponsor of England Rugby for over 16 years and together with the RFU we are committed to building upon our achievements and creating great experiences for customers and fans. Working together with the RFU we will continue to look at how we can use technology to extend the rugby experience beginning with expanding Priority for rugby fans on O2.”