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Sunday, February 8, 2009

Microsoft Tag gains momentum

The FonecastThe Microsoft Tag application is starting to be used in the 'real world'. Last month Microsoft released the beta software, which competes with QR Codes by offering a small coloured pattern that directs users to a web page when photographed with a camera phone. This month Microsoft Tag codes have been printed in a number of US-based magazines as part of an advertising campaign for SQL Server 2008. The Microsoft Tag reader can be downloaded free from gettag.mobi and works with a number of mobile operating systems, not just Windows Mobile. Unlike the QR Code technology, Microsoft Tag doesn't store the web link but stores a reference that is retrieved from Microsoft's servers. Although this may raise privacy concerns, it also enables publishers to track response rates.[Sources: Microsoft Tag news; MSDN blogs]

For comparison, here's a QR Code:

 QR Code for The Fonecast

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Author: The Fonecast
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