Browser company Opera Software has announced the acquisition of two mobile advertising networks; US-based Mobile Theory and UK-based 4th Screen Advertising.
Lars Boilesen, CEO of Opera Software, said “This is yet another important step in Opera’s quest to create even more economic value in the mobile ecosystem. Last year, Opera helped generate well over $200 million in revenue for our publishers globally. Today, we are announcing the acquisition of two great demand-side platforms for mobile advertising. With these assets, and our very popular mobile browsers, Opera is uniquely positioned to deliver end-to-end mobile advertising solutions to brands, agencies, publishers and mobile operators across the globe. We are delighted to welcome the Mobile Theory and 4th Screen team to the Opera family.”
Two years ago, Opera acquired mobile ad service AdMarvel and later opened its own advertising scheme. This was followed by the creation of an Opera app store in 2011.