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Wednesday, March 21, 2012

New edition of Wired magazine includes advertisement with NFC

The April issue of WIRED magazine in the USA will include an advertisement that takes advantage of Near Field Communication to offer further information.

Luxury vehicle manufacturer Lexus is using NFC technology to promote Enform, its voice-controlled in-car navigation and information service. Placing an NFC-equipped Android smartphone near the ad will launch a mobile website containing interactive videos.

Howard Mittman, vice president and publisher at WIRED, said “WIRED introducing the first NFC-enabled ad could only be made possible by bringing together the creative minds at Lexus with our reputation for pushing the envelope with emerging technologies and ideas. The WIRED world moves at an extraordinary speed, and this shows how we continue to work with our partners to ensure we all remain on the cutting edge.”

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Author: The Fonecast
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