Samsung Electronics has announced a new mobile advertising exchange in partnership with digital advertising business OpenX Technologies. The new exchange - called the Samsung AdHub Market, Powered by OpenX - will let advertisers buy mobile advertising opportunities from developers. It’s expected to launch in the second half of 2012.
Application developers will be able to use the AdHub Market to sell ad space within apps to buyers in a real-time auction.
Daniel Park, Vice President of Samsung’s Media Solution Center, said “Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals. To this extent, we believe RTB [Real-Time Bidding] can play an important role in motivating all players and we’re delighted to partner with OpenX and use its excellent technology as the foundation for it. The Samsung AdHub team is continuously working to offer innovation and value in the advertising market.”