The latest research data from Kantar Worldpanel ComTech reveals that smartphones now account for most mobile phone purchases by the over 50s in Great Britain. Across all ages, smartphones accounted for 74.4% of all mobile sales in the past 12 weeks.
Android is Britain’s top-selling mobile operating system with a 50% market share (up from 42.2% year-on-year) while Apple has increased its share to 29.2%. Apple is the largest single smartphone manufacturer, followed closely by Samsung.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel, said “It is common to assume that smartphone growth is being driven by a young tech-savvy generation; however, our latest data shows that more than one in two mobiles bought by over 50s in the past 12 weeks were smartphones.”
According to Kantar Worldpanel, 52.2% of the British population now owns a smartphone.