News Articles

Thursday, April 19, 2012

IAB reveals triple-digit growth for mobile advertising

The Interactive Advertising Bureau, whose members are responsible for selling 86% of online advertising in the USA, has published its Internet Advertising Revenue Report for 2011. Total online ad revenue in the United States reached a new record of $31 billion (£19 billion), up 22% from the 2010 total.

The growth in US mobile advertising was fastest of all the IAB’s categories, up 149% to $1.6 billion in 2011. It now accounts for 5% of all internet ad revenue. Search, at 46.5%, is the largest category.

Randall Rothenberg, President and CEO of the IAB, said “This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time - in digital media. Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix.”

The IAB Internet Advertising Revenue Report is conducted independently by the New Media Group of PwC.

[Report (pdf)]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 1042

Tags: advertisingusaresearchiab

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement