News Articles

Friday, April 27, 2012

MEF launches App Privacy Initiative to reassure consumers

MEF, the global trade association for mobile content and commerce, has officially launched its Privacy in Mobile Applications Initiative. It’s aiming to help the mobile industry build consumer trust around mobile applications that collect user data.

The goals of the initiative are to:

Create a standardised framework for developers to define and communicate mobile app privacy policy choices;
Establish best practices and provide practical tools across the mobile value-chain built on the consumer’s informed consent; and
Develop a robust rating system for mobile applications for app stores, market places and consumers.

A Privacy in Mobile Applications Working Group with MEF members including Impact Mobile, InMobi, mBlox, SNR Denton and Vodafone has been created. It’ll work to establish industry-wide practices and tools based on ‘informed consent’.

Andrew Bud, Global Chair of MEF, said “Mobile applications can use consumer data such as user location and address books to create great consumer value, but raise privacy concerns which we must address as an industry. Transparency and informed consent are key to consumer trust, and whilst apps stores can make a great contribution, it’s essential the total mobile value-chain is engaged and empowered. MEF’s Privacy in Mobile Applications Initiative will ensure both a holistic view is taken and practical tools delivered.”

The move follows a roundtable discussion about privacy in mobile applications during Mobile World Congress 2012; you can listen this as a podcast on our website or by downloading the MP3 file.

Don’t miss out on any of our mobile industry podcasts. Subscribe free via iTunes, by using our RSS feed or by downloading the Android, iOS or webOS Stitcher Radio app and streaming each podcast straight to your mobile phone.
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 871

Tags: securityapplicationsmef

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement