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Tuesday, May 15, 2012

Tablets generate three times more mobile data than smartphones

Mobile network traffic management specialist Bytemobile has published its latest quarterly Mobile Analytics Report, which looks into the ways consumers use mobile devices. The current report pays particular attention to tablet usage and video content.

It’s found that mobile operators process three times more data volume on their networks for tablets than for smartphones. For example, Apple iPad subscribers browse 33 web pages per session, generating 160% more data than the average browsing by iPhone subscribers.

The report also notes that over half of all videos transmitted over mobile networks are requested by more than one subscriber, with around 16% of videos requested more than 100 times over the same network. It point out that effective caching can improve network efficiency and enhance the consumer experience.

Chris Koopmans, Bytemobile’s chief operating officer, said “Our latest Mobile Analytics Report further validates the need for mobile network operators to take a proactive approach to measuring and managing escalating data traffic. This particular report highlights the repetitive nature of video streaming - with over 50% of video requests during peak hours being repeat requests for the same videos. Our data demonstrates the advantages of optimisation techniques such as proactively caching popular videos within the network, which enables operators to stay ahead of subscriber demand and deliver a superior user experience to all customers.”

The findings in the Mobile Analytics Report are generated from Bytemobile’s mobile data traffic reporting solution.

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Author: The Fonecast
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