New quarterly smartphone sales figures from Kantar Worldpanel ComTech show Android retaining its number one position in the UK, now accounting for 50.1% of sales. Last year it led with 44.6%.
HTC and Samsung currently dominate Android handset sales with 86% share between them.
Dominic Sunnebo, global consumer insight director at Kantar, said “With less than one week of sales, the HTC One X is already one of Britain’s 10 best-selling smartphones over this period. The release of the Sony Xperia S and the announcement of the Samsung Galaxy S3 have also added to a surge of interest from consumers looking for their next upgrade. We are likely to see some big changes in manufacturer shares over the coming months. Particularly as we expect to see almost 22 million consumers aged 13+ changing their mobile device in the next year, with almost 80% of these consumers buying a smartphone.”
The company says Android’s dominance is particularly strong in Spain, where Android sales currently account for 72.3% of the market.