A surge in social gambling activity, coupled with the increase of legal casino and lottery services in the USA, will see a significant increase in the amount of money spent on mobile betting over the next five years. That’s the conclusion of a new report from Juniper Research.
It says last year’s total of just under $20 billion in mobile wagers is expected to reach $100 billion by 2017. In the UK, some betting organisations are now seeing around 20% of online wagers being placed via mobile phones and tablets.
However, the report notes that sports betting’s dominance of mobile gambling will be overtaken by casino gaming in the next five years.
Dr Windsor Holden, the report’s author, said “Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform. In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”