Yahoo! has launched a new web browser called Yahoo! Axis. It’s currently available for Apple iOS devices and as a plug-in for HTML5-enabled desktop browsers such as Firefox 7, Internet Explorer 9 and Chrome.
Features include visual previews of results, a custom homepage and a ‘connected experience’ that lets consumers start their search on one device and finish it on another. Users can sign in by using their Yahoo!, Google or Facebook details.
Shashi Seth, senior vice president for Connections at Yahoo! Inc., said “Our search strategy is predicated on two core beliefs - one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption. With Axis, we have re-defined and re-architected the search and browse experience from the ground up.”