A new report on consumer smartphone usage from Analysis Mason says the majority of the heaviest smartphone data users are iPhone customers.
When looking at the top 10% of these smartphone data users, 80% of people have an iPhone.
A wider view of smartphone consumers in the 70th percentile or above in terms of data usage shows iPhone users appearing more than three times as frequently as the next most data-hungry consumer segment (people with an Android-powered HTC device).
The Analysis Mason report uses data from a monitoring app that monitored smartphones belonging to more than 1000 panellists for two months in the USA, UK, France, Germany and Spain. Average monthly data traffic was recorded as 807MB per month, although the median (‘middle’) was just 221MB per month - which shows disproportionate high use by a small group of people.
Application usage was also studied and reported. On average, each person used 32.6 ‘add on’ apps, with almost half of those apps (47%) just being used once.
97% of panellists used SMS, 98% used email and 99% used their mobile browser during the two-month observation period. 45% used instant messaging or another ‘over the top’ messaging service, with almost half of these people using the cross-platform WhatsApp Messenger service.