Nike and O2 have teamed up to create an online sports club called Priority Sports. It’ll work via an iOS and Android mobile app, offering a combination of online and offline services and experiences.
Priority Sports is an expansion of the current O2 Priority loyalty scheme, which provides shopping offers and advance tickets for music events.
It will give free access to the new Nike+ Running app for Android, access to Nike events, exclusive weekly Nike+ Run Clubs, a virtual training program, exclusive Nike product releases and free shipping on Nike orders over £50.
Bert Hoyt, VP and GM of Nike Western Europe, said “Nike understands today’s digitally connected athlete better than anyone else and the insights we gain from athletes inspire us to constantly innovate. Our latest digital innovations, in combination with Priority Sports, will allow Nike to inspire and enable 23 million O2 customers to be more active by delivering them the best sports products, services and experiences.”
The app is scheduled to go live in late August.