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Monday, August 6, 2012

Slow loading and poor optimisation are the two biggest mobile web complaints

A new US-based study by Keynote Competitive Research, part of internet testing & monitoring group Keynote Systems, has found the most-frustrating mobile web experience for smartphone owners is web pages that are slow to load. Two-thirds of respondents cited this as a recent problem, with ‘website not optimised for smartphone’ named as the next most frustrating issue.

64% of smartphone owners wanted a website to load within four seconds (82% wanted loading within five seconds), while 60% of tablet users expected to wait less than three seconds for a web page.

The top five activities on smartphones were:

  • accessing local information such as maps and event locations (88%),
  • searching for general information (82%),
  • participating in social media or social networking sites (76%),
  • reading news and entertainment (75%),
  • finding local services, like ATMs or stores (74%).

Tablet use presented a different top five:

  • reading news and entertainment (79%),
  • searching for general information (77%),
  • watching videos (76%),
  • accessing location information (75%),
  • participating in social media or social networking sites (75%).
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Author: The Fonecast
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Categories: Applications, NewsNumber of views: 803

Tags: usaresearchbrowsersmartphonetablet

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