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Friday, October 26, 2012

Last quarter saw a 35% increase in smartphone sales worldwide, according to Strategy Analytics

Figures from Strategy Analytics show global smartphone shipments growing by 35% year-on-year to 161.7 million devices in Q3 2012. Samsung dominated with a record 35% market share, shipping 56.9 million smartphones worldwide.

As with similar studies from ABI Research and IDC, the Strategy Analytics report shows Samsung with more than double the smartphone market share held by Apple. The report also indicates that Nokia has fallen from a 14% share in Q3 2011 to a 4% share in 2012.

Neil Mawston, Executive Director at Strategy Analytics, said “Samsung shipped 56.9 million smartphones worldwide and captured a record 35% marketshare in the third quarter of 2012. This was the largest number of units ever shipped by a smartphone vendor in a single quarter. Despite tough competition in stores and courtrooms, Samsung continued to deliver numerous hit models, from the high-end Galaxy Note phablet to the mass-market Galaxy Y. Apple grew a healthy 57% annually and shipped 26.9 million smartphones worldwide for 17% marketshare, up from 14% recorded a year earlier. Apple had a solid quarter in the important United States market and this helped to strengthen its global performance.”

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