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Friday, October 26, 2012

'Project Oscar' UK m-commerce venture has a new name: Weve

The UK mobile commerce joint venture previously known as ‘Project Oscar’ has been given a formal name. Announced in June 2011 by Vodafone, Telefónica and Everything Everywhere, the m-commerce venture is now called Weve.

Project Oscar was created to provide a single point of contact for advertisers, marketing partners, retailers and banks interested in mobile marketing or mobile payments in the UK. The joint venture was given the go-ahead by the European Commission last month following an investigation into the potential size and power of the scheme.

Weve currently describes itself as “a new focal point for a whole new set of experiences and ideas across the mobile spectrum, everywhere from mobile marketing and advertising to payments and transactions, loyalty programs and coupons. It gives businesses access to a single, consolidated consumer base, via a single set of services based on industry communications and security standards.”

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Author: The Fonecast
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