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Tuesday, October 30, 2012

EE launches UK 4G service and rebrands 700 shops

EE - previously known as Everything Everywhere - has launched the UK’s first 4G mobile phone service today. The ‘4GEE’ service is now available in 11 cities across the UK: Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.

In addition, EE has changed over 700 Orange and T-Mobile shops to show the new EE branding.

Coverage is expected to increase by 2,000 square miles every month, according to EE, adding five cities more cities before Christmas and reaching 98% of the population by the end of 2014.

Olaf Swantee, CEO at EE, said “Today is a landmark day for our company, the UK mobile industry and, most importantly, the country’s businesses and consumers. But this is just the start as our 4G network will continue to grow stronger and wider by the day. We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network. Combined with our Fibre Broadband and revolutionary service model we have a pioneering and unique offer to customers across the UK – superfast speeds in the home, superfast speeds on the move and expert service on nearly every high street in Britain.”

EE is also launching a Fibre Broadband service from today, promising fixed-line download speeds of up to 76Mbps.

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Author: The Fonecast
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