Musician will.i.am, best known for his work with the Black Eyed Peas, has revealed a new iPhone accessory that’ll go on sale in Selfridges London from 6th December. The i.am+™ foto.sosho™ fits on an iPhone 4 or 4S and offers a choice of different lenses. As well as making the iPhone appear more like a conventional camera, it also offers control of the camera features, photo editing and photo sharing via social networks.
There’ll be two models on sale. The £199 foto.sosho C.4 comes with standard, wide macro and fisheye lenses plus a built-in flash, while the £299 foto.sosho V.4 includes a slide-out keyboard as well. Expected soon is a version for the iPhone 5 that offers a separate 14 megapixel sensor and 5x zoom.
will.i.am said “i.am proud to finally launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, changing the way you look at a smart phone... the i.am+ foto.sosho camera will make your smart phone brilliant...”
The camera is being produced by i.am.plus, a business funded by will.i.am.