UK mobile phone retailer Phones 4u is launching its own virtual mobile network in March. The service, which will be called ‘LIFE Mobile’, will run on the EE network. Initially it’ll offer just 2G and 3G connections, with 4G planned to be added later in the year.
Details of the tariffs haven’t yet been revealed, although EE says they will all include a data allowance as standard.
Tim Whiting, Group Chief Executive at Phones 4u, said “We are delighted to be able to extend our longstanding partnership with EE in order to add LIFE Mobile into the wide range of products and services available at Phones 4u. Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice. We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business.”