The GSMA has announced a new technical platform that’s designed to integrate network operator services with mobile applications. It aims to improve the consumer experience by enabling app developers to embed network services (such as billing) within an application.
The news follows last year’s decision to integrate initiatives from the Wholesale Applications Community into the GSMA and to transfer the technology assets to US-based Apigee.
Full details of the announcement are below.
GSMA announces OneAPI Exchange
New Technical Solution Seamlessly Integrates Operator Services into Mobile Apps, Delivering Exceptional Experiences for Consumers
25th February 2013, Barcelona: The GSMA today announced a new, flexible technical platform, the OneAPI Exchange, which will deliver network capabilities to mobile apps. This latest phase of the OneAPI global initiative, which facilitates closer collaboration between operators and developers, has been undertaken with leading mobile operators including AT&T, Deutsche Telekom, Orange, Telefónica and Vodafone. The OneAPI Exchange will be operated by leading technology provider Apigee.
“The OneAPI Exchange promises to elevate the mobile app experience for consumers,” said Michael O’Hara, Chief Marketing Officer, GSMA. “By supporting closer operator-developer relationships and greater cross-carrier interoperability, the platform will lead to seamless access to exciting mobile apps with enhanced features. End users will benefit from operator services they already know and trust, such as billing, messaging and operator identity, embedded within the apps they choose.”