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Thursday, May 23, 2013

Tech case manufacturer OtterBox acquires rival LifeProof

OtterBox has acquired TreeFrog Developments, the company behind the LifeProof brand. Both are US-based companies that make protective cases for smartphones and tablets. OtterBox was established in 1998, while LifeProof was founded in 2009.

The LifeProof brand will be incorporated into the OtterBox business, although LifeProof’s 250 employees are expected to remain in their San Diego offices.

Brian Thomas, CEO of OtterBox, said “The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories. Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.”

Financial terms of the deal haven’t been revealed.

We spoke to Rhona Cashman from OtterBox in our podcast on 5th August 2011. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

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Author: The Fonecast
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