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Monday, August 12, 2013

HTC chooses Robert Downey Jr as the face of its new marketing campaign

HTC has announced a new marketing campaign that it’s calling ‘Change’. As part of what it’s describing as “its most powerful marketing campaign to date”, the manufacturer has signed actor Robert Downey Jr on a two-year deal.

The first new HTC ad will be shown on YouTube later this week.

Ben Ho, HTC’s Chief Marketing Officer, said “HTC's innovation, authenticity and boldness have made us the change-makers in the mobile industry and led us to launch what influencers regard as the best phone in the world, the HTC One. Our original and playful Change platform is different to anything else out there and aligns our brand with the same qualities our phones are already known for. With this campaign, we are affirming what HTC's role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies.”

Robert Downey Jr was most recently associated with rival manufacturer Alcatel when his character Tony Stark in Iron Man 3 used the Alcatel One Touch Idol smartphone.

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Author: The Fonecast
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Categories: Handsets and manufacturers, NewsNumber of views: 1687

Tags: advertising htc marketing

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