News Articles

Thursday, August 15, 2013

Millennial Media agrees to acquire mobile advertising rival Jumptap

Independent mobile advertising business Millennial Media has agreed to acquire privately-owned rival Jumptap. The deal is described as a 'predominantly stock transaction', with Jumptap shareholders receiving Millennial Media shares.

It’s thought the combined company will control more than 25% of the mobile advertising network market, giving it a similar share to Google, although Google earns considerably more mobile ad revenue.

Paul Palmieri, President and CEO of Millennial Media, said “Millennial Media already runs one of the largest third-party digital media businesses, despite mobile being in its early stages. Jumptap’s expertise in performance, cross-screen, real-time bidding and  third-party data fit well with, and provide incremental scale to Millennial Media’s existing platform. We are thrilled to add Jumptap’s capabilities, their solution set and strong team as part of our mobile advertising business, and look forward to partnering with the team.”

[Millennial Media blog; Jumptap blog]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 1055

Tags: advertisingmillennial media

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement