Google has announced that the next version of its Android mobile operating system - Android v4.4 - will be known as Android KitKat. Previous rumours had focussed on ‘Key Lime Pie’ as being the favoured name. All Android versions are named after desserts and confectionary.
The name has been chosen after a deal with Nestlé, which produces the KitKat chocolate and wafer snack.
Patrice Bula, Nestlé’s Head of Marketing, said “We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break. KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns.”
More than 50 million specially branded KitKat bars will be produced for sale in 19 countries including the UK. There’ll also be an on-pack competition to win prizes from Google.