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Sunday, September 8, 2013

Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application. It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Passbook allows consumers to store digital tickets, boarding passes, loyalty cards and coupons in a single app on their iPhone or iPad. The Tradedoubler solution will enable advertisers to follow up customers who’ve asked for a voucher, coupon or ticket after the customer has left the original web site. It’s even possible to remind customers that vouchers are about to expire when they’re walking past the relevant shop.

Neil Ranatunga, UK Head of Mobile at Tradedoubler, said “This is an exciting and unique proposition for our clients and a first in the performance marketing world. We now have the ability to help improve conversion, even after the customer has left an affiliate website. By driving more sales for our clients and more commission for our affiliates from the same level of traffic, we believe that Tradedoubler’s Passbook solution opens the door to a brand new way of improving brands’ voucher code performance.”

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Author: The Fonecast
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Categories: Retailing, Applications, NewsNumber of views: 3969

Tags: ukshoppingvouchermarketingiostradedoubler

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