Ring-back tones offers consumers yet another way to customise their mobile phone service. Yet despite this - and the revenue opportunities that can be generated - many network operators don't provide ring-back tones.
In today's special feature we talk to Florent Stroppa, General Manager Europe for OnMobile, to discover why the UK doesn't really seem to be bothered about ring-back tones... and whether the next-generation of interactive ring-back services could change this.
You can hear the podcast on our website audio player or by downloading the mp3 file. Alternatively, all our programmes can be received automatically by subscribing free via iTunes or by using our RSS feed.
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