News Articles

Thursday, October 3, 2013

Smartphones have become an essential parenting tool for mobile mums

Online parenting site BabyCentre has published a survey that shows over half of all mums considered their smartphone to be an ‘essential tool’ to help with parenting. Almost three in five said it helped to reduce the isolation of new motherhood, while 40% described their mobile device as a ‘backup brain’.

The 2013 Mobile Mum Report showed smartphone adoption up 21% from last July to 87%, while tablet ownership was up 128% to 41% of mums.

Apple was the favoured smartphone brand with a 45% share (up 6% from July 2011), followed by Android at 43% (up a remarkable 4200%) and BlackBerry at 6% (down 79%).

Vincent DeLorca, UK General Manager and VP of Global Partnerships at BabyCentre, said “For the modern mum, the smartphone is indispensable. It is the first thing she checks when she wakes up, and the last thing she looks at before going to sleep. She reaches for it to help her manage her finances, organise tasks, shop, entertain the kids and interact with friends – it’s incredible how much a part of family life this device has become.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 2001

Tags: uk research smartphone tablet child

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2017»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement